It all started so innocently.
I’m not sure if many of the young fans of the Marvel Cinematic Universe today can truly understand the ways in which Iron Man was a surprise. Every indicator was aligned against it at the time. Marvel Studios was a non-entity at the time, and Marvel Comics had only recently found success on the big screen. Ten years ago the DC characters – specifically the decades-spanning iterations of Batman and Superman – were the titans of comic book adaptations. Spider-Man and the X-Men had done well, but they were Marvel’s two biggest properties. Blade had been a surprise success (kicking off the modern age of comic book movies in its own weird way), but few outside hardcore fandom realized he was a Marvel Universe character.
And then a new studio made a movie about a C-list hero starring a washed-up old partyboy… and everything changed.