“Do. Or Do Not. There Is No Try.”

For years Yoda’s famous advice to Luke Skywalker on Dagobah vexed me. “Do or do not, there is no try” always struck me as fatally reductive, and too results-oriented. It felt less like spiritual wisdom and more like corporate motivational drivel.

In fact, the phrase calls to mind Nike’s “Just Do It” slogan, center of one of the most famous ad campaigns of the 20th century*. But as is so often the case with stuff that gets printed on motivational posters or superimposed on images of ladies doing yoga on the beach and then shared on Facebook, there’s true wisdom in there. You just gotta get past the bullshit to see the beauty.

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